Looking
at film audiences
You can
analyse any text by seeing which gratifications it offers, and
this
can help you understand why the text was
a) a
mainstream or niche success
b) why it appealed to one
specific audience and not another.
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Uses
and Gratifications
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Blockbuster
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Selfish
Giant
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Who is the audience for your film?
Primary and
secondary audience
Niche or mass
audience
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Primary audience: 300 is a very gory thriller filled with extreme
violence. For this reason the primary audience would be mid-teens, late teens
and adults. These people would be general fans of the first movie therefore
being interested in the second or are general fans of the thriller genre.
Secondary audience: This would generally be the friends of the
primary audience and also people who are willing to give this genre a try.
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Primary Audience: The selfish giant involves shocking scenes of
domestic violence and constant bad language. For this reason the primary
audience is mid-teens, late teens and adults. These people would generally be
fans of intense dramas
Secondary audience: This would generally target the friends of the
primary audience and also people who have a keen interest in TV drama.
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Personal Identity
·
Finding reinforcement for personal values
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Finding models of behaviour
·
Identifying with valued other (in the media)
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Gaining insight into one's self
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Satisfies people’s violent
tastes.
Identifies with the theme of war and may be able to identify with war
veterans in a way.
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Identifies with lower class
Identifies with bully victims
Identifies with people dealing with the loss of a friend.
Identifies with domestic abuse
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Information
(also known as surveillance)
·
Finding out about relevant events and
conditions in
immediate surroundings, society and the world
·
Seeking advice on practical matters or opinion
and
decision choices Satisfying curiosity and general interest
·
Learning; self-education
Gaining a sense of security through knowledge
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Taken partially from history 300 comes Corley from the Spartans that
lived in the time of ancient Greece.
This film teaches us about the
attitudes of the Spartan soldiers of that time and how they must have felt.
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This is a true story about two boys living in lower class society. This film shows exactly what is going on
today in lower class society and how they live, their hard ships and problems
that they have to confront.
Stealing copper is a real crime and young boys do risk their life
trying to get money for their families.
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Entertainment
·
Escaping, or being diverted, from problems
·
Relaxing
·
Getting intrinsic cultural or aesthetic
enjoyment
·
Filling time
·
Emotional release
·
Sexual arousal
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Entertaining thriller filled
with gore, action and a great plot. It is extremely entertaining due to the
fast paced action and aesthetic enjoyment. There is a variety of themes such
as, sex, gore,violence,revenge,power hunger etc.
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Extremely entertaining the selfish giant is a wonderful emotional
experience that will shock you, make you laugh and make you cry. It gives you
and interesting insight into the world of the lower class. It holds themes
such as , Violence, bullying, desperation, poverty etc.
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Social Interaction and
Integration
·
gaining insight into circumstances of others;
social empathy
·
identifying with others and gaining a sense of
belonging
·
finding a basis for conversation and social
interaction
·
having a substitute for real-life companionship
·
helping to carry out social roles
·
enabling one to connect with family, friends
and society
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There are tons of trailers that have been shared from YouTube onto Facebook.
People are getting together with their friends to film their own reactions to
the trailer due to the trailer being so intense.
People that do not usually talk to each other are finding a mutual
interest in this film therefor they are speaking about it and forming a
stronger relationship
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The selfish giant allows people to empathise with people that are
that of lower class. If someone knows of someone who is much like the
characters in the selfish giant they allow themselves to become closer to
that person.
I myself have recently shared the selfish giant on tumblr( a social
networking site) and have had people who I haven’t ever met before asking my
opinion of the film.
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